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Are You the bottleneck in gaining more sales?
Especially in professional service firms, sales typically rely on you, the owner. All inquiries, good and distracting, get forwarded to your inbox. All contracts need your review and all price...
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Do your client newsletters communicate value?
Often after a conference or when there is a slump in business, an owner of a professional services firm sees the value in having regular client communications via a newsletter. Unfortunately this idea...
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A simple template for managing people and projects
As your business grows and develops so does the complexity of your work and the number of people/services doing the work. Owning a professional services company myself, I find I am constantly shifting...
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Are you a Non-Profit looking for Funding? Here’s a guide to creating an...
Just as investors can help new start-ups, donors enable important non-profits to continue their valuable work. Non-profits, therefore, can leverage some of the best practices used by entrepreneurs in...
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How to get everyone’s voice heard (and why that’s important)
We all accept that diversity is a good thing – to a point. We assemble working teams of people from different disciplines (finance, marketing, manufacturing, etc.) and maybe even call in outside...
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Pricing Strategy: Appeal to the heart, and then the brain
One of the biggest mistakes many make in marketing (myself included) is in looking at pricing as an analytical exercise. Often pricing strategies are decided by creating a spreadsheet of competitors,...
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Great Tool for Customer Segmentation: Customer Journey Maps
Customer journey mapping is a one-to-one interviewing process that does a deep dive into the minds of target customers. Done correctly this process can help answer the following questions: Who is my...
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Overlays: Build your Email List
As seen in this photo from the OfficeMax site http://www.officemax.com/, overlay screens (also called lightboxes or hoverboxes) are images that appear on top of a webpage. Overlays are often used to...
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Content Repurposing: Less Work, More Reach
Repetition also increases (for a while) the authority and believability of what you have to say. Listeners go from awareness of the message to understanding to trust. Yes, the step after that is...
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How to Write Effective Ad Headlines
“On the average, five times as many people read the headline as read the body copy. When you have written your headline, you have spent eighty cents out of your dollar.“ David Ogilvy Very simply,...
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