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How to Write Effective Ad Headlines
“On the average, five times as many people read the headline as read the body copy. When you have written your headline, you have spent eighty cents out of your dollar.“ David Ogilvy Very simply,...
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Content Repurposing: Less Work, More Reach
Repetition also increases (for a while) the authority and believability of what you have to say. Listeners go from awareness of the message to understanding to trust. Yes, the step after that is...
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Overlays: Build your Email List
As seen in this photo from the OfficeMax site http://www.officemax.com/, overlay screens (also called lightboxes or hoverboxes) are images that appear on top of a webpage. Overlays are often used to...
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Great Tool for Customer Segmentation: Customer Journey Maps
Customer journey mapping is a one-to-one interviewing process that does a deep dive into the minds of target customers. Done correctly this process can help answer the following questions: Who is my...
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Pricing Strategy: Appeal to the heart, and then the brain
One of the biggest mistakes many make in marketing (myself included) is in looking at pricing as an analytical exercise. Often pricing strategies are decided by creating a spreadsheet of competitors,...
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How to get everyone’s voice heard (and why that’s important)
We all accept that diversity is a good thing – to a point. We assemble working teams of people from different disciplines (finance, marketing, manufacturing, etc.) and maybe even call in outside...
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7 Digital Marketing Trends You May Want to Pay Attention To
What are the marketing trends you should be focused on? The media is sure to cover the latest cool artificial intelligence device or data from wearable devices but what marketing trends should business...
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Are you a Non-Profit looking for Funding? Here’s a guide to creating an...
Just as investors can help new start-ups, donors enable important non-profits to continue their valuable work. Non-profits, therefore, can leverage some of the best practices used by entrepreneurs in...
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A simple template for managing people and projects
As your business grows and develops so does the complexity of your work and the number of people/services doing the work. Owning a professional services company myself, I find I am constantly shifting...
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Do your client newsletters communicate value?
Often after a conference or when there is a slump in business, an owner of a professional services firm sees the value in having regular client communications via a newsletter. Unfortunately this idea...
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What do I write??? 3 Steps for Selecting the Most Effective Topics for your...
Client newsletters are an important part of the marketing mix, especially in the case of professional services firms. With newsletters you can stay “top of mind” with a light, unobtrusive touch by...
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Are You the bottleneck in gaining more sales?
Especially in professional service firms, sales typically rely on you, the owner. All inquiries, good and distracting, get forwarded to your inbox. All contracts need your review and all price...
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The Best Product Does Not Win – The Best Distribution Does
Recently I was reviewing a recent presentation by Bjoern Lasse Herrmann given at the Small Business Summit. His company, Compass, has collected data from over 30,000 start-ups. And while his insights...
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How to Write Effective Ad Headlines
“On the average, five times as many people read the headline as read the body copy. When you have written your headline, you have spent eighty cents out of your dollar.“ David Ogilvy Very simply,...
View ArticleClik here to view.
Content Repurposing: Less Work, More Reach
Repetition also increases (for a while) the authority and believability of what you have to say. Listeners go from awareness of the message to understanding to trust. Yes, the step after that is...
View ArticleClik here to view.
The Wise Use of Facebook Ads
Facebook ads can be a great small business marketing tactic. The minimum spend is just $1 per day. And at least for now, they are being offered at a low cost – just $0.25 per 1,000 impressions (see...
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Overlays: Build your Email List
As seen in this photo from the OfficeMax site http://www.officemax.com/, overlay screens (also called lightboxes or hoverboxes) are images that appear on top of a webpage. Overlays are often used to...
View ArticleClik here to view.
UserTesting.com – Amazing Tool to Get Target Customer Feedback on your Website
For years I have been using Google Analytics to help track and measure website results. This data is useful in seeing the statistics for monthly visitors and overall conversion rates for signing up...
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Great Tool for Customer Segmentation: Customer Journey Maps
Customer journey mapping is a one-to-one interviewing process that does a deep dive into the minds of target customers. Done correctly this process can help answer the following questions: Who is my...
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